For events and teams
Speaking & Workshops
The Lid, delivered to a room
The same framework the book runs on, worked against the threshold the people in the room are actually sitting at.
Rooms hit Lids too
A team can have the capability for the next level and still not operate at it. The skills are present. The strategy is sound. And the same move keeps not getting made — the market that doesn't get entered, the price that doesn't get raised, the conversation that doesn't get had with the customer who matters most.
That gap usually gets diagnosed as a skills problem or an execution problem, and gets treated with more training or more accountability. When the actual barrier is identity and exposure — who this team believes it is, and what it has never seen operating up close — neither treatment reaches it.
The same thing is true of a conference audience, one person at a time. What a session does is name what's actually in the way, in language people can still use with each other afterward.
Formats
Four shapes, from a single session to a quarter. Which one is right depends on how much of the room's time you actually have.
The talk
Forty-five to sixty minutes. What the Lid is, why the usual advice slides off it, and the five elements every one of them contains. People leave having named their own threshold rather than having enjoyed a talk. Works as a keynote, a fireside conversation, or a moderated interview — whichever your event is actually shaped like.
The talk, plus a working session
The usual pairing, and the one I'd recommend. The talk to the full room, then a smaller group works the Lid Audit and the Barrier Map against a threshold that's actually in front of them. Most events run the talk in the morning and the session after lunch. It's also the better value — one trip, two formats.
The working session
Half a day or a full day, no stage. A team, a room, and the move they keep not making. Half a day gets you a named barrier and a completed Audit. A full day adds the Barrier Map built out together, and one first move each with a date attached.
Over a quarter
Three or four sessions across a few months. The full day, then follow-ups that work the actual moves as they happen — because the interesting part isn't the session. It's what does and doesn't get done in the six weeks after it.
What a session produces
One Threshold the room agrees on
The specific move that isn't being made, named in a sentence everyone will sign. Agreeing on it is usually the hard part.
The disagreement, surfaced
Where people's reads diverge on which element is doing the work. That gap is the finding, and it only shows up when the scores go on a wall.
Language that survives the room
A way to name this that people are still using six weeks later.
A named dominant element — and a Proof Move sized to it
A Loop-dominant Lid needs the move you've substituted around so many times that making it feels like an admission. A Social-Lid-dominant one needs the move made in front of someone whose picture of you will have to update. A Fog-dominant one needs the smallest piece of next-level work you can actually do. Different diagnoses, different first moves.
An if-then plan for each of them
Settled in the room, before anyone's back at their desk: when the discomfort arrives, this is the action it triggers. Deciding that in advance is what separates a plan from an intention.
Availability
The Lid publishes November 3, 2026. I'm booking sessions from Q1 2027, and taking a small number of them. If the timing doesn't work, I'll say so.
Fees depend on format, group size, and travel, and the four formats above span a wide range. A rough budget on the form is enough to tell me which one we should be talking about.
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Signed by hand. Shipping included. Signed copies ship before general release — you'll have it before it's on Amazon.
On Amazon — $21.99
Paperback and Kindle available November 3.
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