Selected
Work

With its broad range of Medicare offerings, Aetna needed a unifying brand messaging strategy that presented a cohesive tone and voice.

Hot off a sweeping brand refresh I delivered updated style guidelines, digital collateral, and a fresh web design. Just what the doctor ordered.

I set out to spark excitement for Barclays new line of co-branded credit cards, from Gap to American Airlines and beyond. The results: a winning collaboration.

In a fiercely competitive market, I tried to emphasize a century of legacy by showcasing products in their natural environment - on the job.

A century-old French insurer enlisted our team to launch a cutting-edge financial product, blending heritage with bold innovation.

I developed assets for an animated video for IBM Spectrum Protect Plus that balanced the global IBM brand with a distinctive flair for the Spectrum product line.

I was tasked with revitalizing a venerable brand to captivate a more modern audience.

I set out get loyal customers hyped up for Old Navy's new rewards credit card from Barclays, spotlighting the exclusive benefits for loyal shoppers.

I highlighted how Scientia Vascular is redefining the neurovascular space with advanced treatment systems that push beyond traditional boundaries.

With an eye on holiday dominance, we joined forces to create irresistibly charming cocoa labels.

Make senior living sexy. They built the new way to thrive after 65, but we showed their buyers that this was no typical retirement castle, this was luxury living.

I set out to craft an overarching strategy that highlights how Varex uniquely stands out in the imaging space.

The Affordable Care Act made it possible to sell their product D2C for the first time ever. The goal: be first in the industry to take advantage.