Media Kit · 2026
A builder who asks whether you're actually
ready.
Ryan Roghaar — Founder of RŌG Health, a commercial readiness firm for medtech companies. He's also a longtime entrepreneur, former tour manager, author, podcaster, and an obsessive early adopter of whatever AI can do next.
Headshot · 2800 × 2800 · 300 DPIDownload ↓
Bio
DisciplineCommercial readiness · Medtech · Entrepreneurship · Brand & strategy · AI integration · Podcasting · Remote workBasedSalt Lake City, UT
Ryan Roghaar is the founder of RŌG Health, a commercial readiness and decision-support firm for medtech and medical device companies. He works with CEOs, founders, and commercial leaders who are about to make a big bet — a fundraise, a launch, a partnership, a scale — and need to know whether they're actually ready to make it.
RŌG Health's diagnostic tools are built to surface mis-sequenced commercial decisions and replace internal optimism with structured, external judgment. Ryan has spent two decades working across industries on the problem of how organizations translate what they've built into something the market will actually buy. That pattern recognition is what RŌG Health is built on.
He's based in Salt Lake City, Utah — and frequently at his office away from home in Barcelona or Amsterdam.
Topics
I.Commercial readiness in medtech
- Most medtech companies don't stall because the technology doesn't work — what actually causes them to stall, and when does it happen?
- What does it mean to make a commercial decision "out of sequence," and why is that so common in this space?
- What's the difference between a company that's ready to raise, launch, or partner — and one that just thinks it is?
- How do you have a conversation with a founder or CEO who is convinced they're ready when the evidence suggests otherwise?
- What does "decision-grade clarity" actually mean in practice, and what becomes possible once a leadership team has it?
- What happens when the findings are uncomfortable? How do leadership teams typically respond when the diagnosis doesn't match their internal narrative?
II.Building businesses, working differently
- You ran a creative and strategy firm for over 20 years before pivoting into medtech commercial work — what transferred and what didn't?
- You managed touring bands early in your career. What did that teach you about chaos, stakeholders, and moving fast with incomplete information?
- You've been a remote-first operator since before it was a trend — what does that actually look like at the business level, and how has it shaped how you build?
- How are you using AI in your actual day-to-day work, and where do you think most people get that wrong?
- What made you believe there was a real gap in how medtech companies handle commercialization — and what gave you the confidence to build a firm around it?
III.Relationships, trust & how business actually works
- You've built most of what you've built on relationships rather than systems — what does that actually mean in practice?
- Where does trust fit into commercial strategy, and why do most companies undervalue it?
- What's the through-line between managing a touring band, running an agency for 20 years, and diagnosing medtech companies?
- What do you think most entrepreneurs get fundamentally wrong about how business actually works?
Fast Facts
01
Founder of RŌG Health — a commercial readiness and decision-support firm that helps medtech CEOs identify what's actually blocking commercialization and make better decisions before they scale, raise, or pursue partnerships.
02
20+ years running R2, an independent creative and strategy firm he built from scratch and operated entirely remotely long before that was a normal way to work.
03
Former tour manager who spent several years moving bands across the country and learned most of what he knows about managing chaos, competing priorities, and people under pressure from the back of a tour bus.
04
Host of Eggs! The Podcast — a long-running conversation series focused on business, relationships, and the kind of topics that don't fit neatly into a category.
05
Early AI adopter who has been experimenting with and building on AI tools since before most people took them seriously — the kind of person who has already broken, fixed, and rebuilt the thing you just heard about last week.
06
Put his kids through Spanish immersion school, hosted five Spanish exchange teachers in his home, taught himself to cook Spanish food, speaks terrible Spanish and is working on making time in Barcelona a more regular part of his life.
07
Based in Salt Lake City, Utah — and as often as possible in his office away from home in Amsterdam or Barcelona.
IT BEGINS WITH A
conversation.
01PERSONAL WEBSITE
My Work. My Art. My Philosophy.→02RŌG HEALTH
Commercial Readiness Advisory for MedTech Companies→03EGGS! THE PODCAST
My business-centric podcast→04THE PATH
My weekly newsletter focused on creativity, business, and living life by design→05THE MINDSET MOVEMENT FIELDGUIDE
A field-tested system for awareness, alignment, and action — in one powerful guide→06MY ART PRINTS
Limited edition prints of my artwork and visual experiments→07MY ARTICLES ON MEDIUM
My thoughts on branding, creative work, and the future of business→08TEAMMATE APART PODCAST
Deep dives on remote work, culture, leadership and building distributed teams→
My Work. My Art. My Philosophy.→02RŌG HEALTH
Commercial Readiness Advisory for MedTech Companies→03EGGS! THE PODCAST
My business-centric podcast→04THE PATH
My weekly newsletter focused on creativity, business, and living life by design→05THE MINDSET MOVEMENT FIELDGUIDE
A field-tested system for awareness, alignment, and action — in one powerful guide→06MY ART PRINTS
Limited edition prints of my artwork and visual experiments→07MY ARTICLES ON MEDIUM
My thoughts on branding, creative work, and the future of business→08TEAMMATE APART PODCAST
Deep dives on remote work, culture, leadership and building distributed teams→